FOLGERS REBRAND

Branding

Folgers has been around since the 1850s. Since then, they have stuck with the classic mountain and sun to distinguish them from other coffee brands. I wanted to take the mountain and sun to a new level in this rebrand and give it more of a modern look. The concept was to form the sun and mountains from the steam of a hot cup of Folgers in a sleek look. I am very happy with how this came together in the final designs. 

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